In the digital world we live in, corporate gifting is growing as organisations are beginning to see the value in having a happy workforce. The world of corporate gifting has grown 52% since 2019, hybrid working has enabled organisations to reinvest their budgets and use it to show their employees some appreciation.
Top reasons to invest in corporate gifting
This is critical to creating a positive work culture!
Employees that feel valued put more time and effort into their daily tasks, resulting in higher quality work for your business.
Showing employees they are valued not only benefits the employees you currently have but will reflect positively in a recruitment process if gifting is already incorporated in your organisation.
a happy employee is an efficient one. Whether it is a virtual or in person office environment, ensuring your employees are happy within their team will create a positive work culture for everyone. A happy work environment makes it easier for new employees transitioning into the company. A study found 45% of millennials like to share pictures or videos of the gifts they receive on social media - showing others that your employees are happy at their workplace!
The shift from in person to virtual work forces can make it extremely difficult to make personal connections with employees.
Gifting employees with unique gifts is a fantastic way to show you care for and appreciate their work. A gift that relates to an employee’s life can help strengthen work relationships, no matter how far across the globe they may be.
recruiting top talent will become easier if you have already incorporated gifting into your organisation. Going that extra mile for your employees will reflect positively to new recruits and makes it more likely for them to accept a job in your organisation (and stay in it!!) A study found 54% of businesses plan to invest in corporate gifting in the next two years, so get ahead of the game!
Employees as your brand advocates is key to recruiting new employees and customers.
Having employees as positive brand advocates also increases employee retention rates and boosts morale in the organisation.